> ## Documentation Index
> Fetch the complete documentation index at: https://docs.thread.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Gong

> Pull sales call transcripts and insights into Thread so handover briefs, success plans and risk surfacing all start with real customer context.

The hardest part of a customer handoff is everything that happened in the sales cycle but never got written down. Gong fixes that. Connecting it pipes call transcripts and insights into every account in Thread — and into the AI that drafts your handover briefs, success plans and SOW reviews.

<Frame>
  <img src="https://mintcdn.com/threadsolutionsinc/MFTGqD087bXZP0ze/images/screenshots/integrations/gong-account-context.png?fit=max&auto=format&n=MFTGqD087bXZP0ze&q=85&s=8a2a3f601b4a5f2a6e2ee03cb3b93abc" alt="Acme Corp account in Thread showing linked Gong calls, quotes from sales calls, and surfaced risks" width="2560" height="1592" data-path="images/screenshots/integrations/gong-account-context.png" />
</Frame>

## What you can build

<CardGroup cols={2}>
  <Card title="Customer handover" icon="handshake" href="/use-cases/customer-handover">
    Brief drafts that quote the actual sales calls, with stakeholders and risks pulled from transcripts.
  </Card>

  <Card title="Success plans" icon="map" href="/use-cases/success-plans">
    Plans tailored to what the customer actually said they wanted, not a generic template.
  </Card>

  <Card title="SOW analysis" icon="file-magnifying-glass" href="/use-cases/sow-analysis">
    Compare what was promised on calls against what's in the SOW. Surface mismatches before kickoff.
  </Card>

  <Card title="Risk surfacing" icon="triangle-exclamation">
    Pull timeline pressure, exec doubts and competitor mentions into the account view automatically.
  </Card>
</CardGroup>

## Connect Gong

<Steps>
  <Step title="Open Connectors → Gong → Connect">
    Go to **[Connectors → Gong](https://stitch.thread.app/home/connectors/gong)** in Thread, click **Connect**, and sign in to Gong as an admin to approve the OAuth scope. Thread reads call metadata, transcripts and insights — recordings stay in Gong and play back from there.
  </Step>

  <Step title="Choose what Thread can see">
    Under **[Connectors → Gong](https://stitch.thread.app/home/connectors/gong)**, pick a scope: **All recordings**, **Selected teams**, or **Deal-associated only**. Gong's own permission model still applies — users only see what they could see in Gong.
  </Step>

  <Step title="Wait a beat for matching">
    Thread auto-links calls to accounts by attendee email and company domain. New calls match within minutes of the transcript landing in Gong.
  </Step>
</Steps>

## What ends up on the account

Open any account in Thread and the right calls are already attached. Quotes flow into the handover draft, topics turn into pills, and recurring concerns get pulled into a "Risks surfaced" panel.

| Source                                | Where it shows up                                    |
| ------------------------------------- | ---------------------------------------------------- |
| Call metadata (date, attendees, type) | Linked calls list on the account                     |
| Full transcript                       | Searchable inside the account; piped into AI prompts |
| Topic & question insights             | Topic pills under the call insights panel            |
| Sentiment / next steps                | Risks and action items panels                        |

## Tips from the field

<CardGroup cols={2}>
  <Card title="Link calls to opportunities" icon="link">
    Gong calls connected to a CRM deal match more reliably than calls keyed by email alone.
  </Card>

  <Card title="Encourage rich naming" icon="tag">
    Call titles like "Discovery — Acme & Thread" beat "Sales call." It's what shows up in the brief.
  </Card>

  <Card title="Review before kickoff" icon="eye">
    Five minutes scanning the call insights panel saves twenty minutes in the kickoff meeting.
  </Card>

  <Card title="Watch the risks panel" icon="triangle-exclamation">
    Timeline pressure, security gating and exec doubt are all worth catching before week one.
  </Card>
</CardGroup>

## Troubleshooting

<AccordionGroup>
  <Accordion title="No calls on a new account">
    Calls match by attendee email and company domain. If the AE used a personal Zoom account or the CRM contact email doesn't match the call attendees, links won't form. Add the right contact in Salesforce/HubSpot, or link a call manually from the account view.
  </Accordion>

  <Accordion title="Transcripts missing">
    Gong only generates transcripts for recorded calls, and processing can lag a few minutes after the call ends. If a recording is older than a day and still has no transcript, check the recording's settings in Gong.
  </Accordion>

  <Accordion title="Connection failed">
    Confirm you have Gong admin permissions and that API access is enabled on the org. Reconnecting from **[Connectors → Gong](https://stitch.thread.app/home/connectors/gong)** issues a fresh token.
  </Accordion>
</AccordionGroup>

## Next steps

<CardGroup cols={2}>
  <Card title="Customer handover" icon="handshake" href="/use-cases/customer-handover">
    See how call transcripts power the AI-drafted handover brief.
  </Card>

  <Card title="SOW analysis" icon="file-magnifying-glass" href="/use-cases/sow-analysis">
    Bring call commitments into a SOW review.
  </Card>
</CardGroup>